Privacy policy
Information requirements according to Art. 13 GDRP
The protection of your personal data is of particular concern to us. Herewith we want to inform you about the processing of your data in our company and the data protection claims and rights to which you are entitled comprehensively in the sense of Art. 13 of the European Data Protection Regulation (EU GDRP).
Responsible Party:
Bürklin GmbH & Co. KG
Grünwalder Weg 30
D-82041 Oberhaching
Phone: +49 89 55875-0
Email: [email protected]
Personal data
Personal data is data about your person. This includes your name, address and email address. You also do not have to disclose any personal data in order to visit our website. In some cases, we need your name and address as well as other information in order to provide you with the requested service.
What data is processed and from which sources does this data originate?
We process the data that we have received from you as part of the contract initiation or processing, on the basis of consent or as part of your application with us or as part of your employment with us. When you use one of our services, we generally only collect the data that is necessary to provide you with our service. We may ask you for additional information, but this is voluntary. Whenever we process personal data, we do so in order to provide you with our service or to pursue our commercial objectives.
The same applies in the event that we supply you with information material on request or when we answer your inquiries. In addition, we only store the data that you have transmitted to us automatically or voluntarily. The protection of your privacy when processing personal data is an important concern for us. When you visit our website, our web servers store by default the IP of your Internet service provider, the website from which you visit us, the web pages you visit on our site and the date and duration of your visit. This information is absolutely necessary for the technical transmission of the web pages and secure server operation. A personalized evaluation of this data does not take place.
If you send us data via contact form, this data will be stored on our servers in the course of data backup. Your data will only be used by us to process your request. Your data will be treated strictly confidential. Your data will not be passed on to third parties.
Personal data includes:
- Your master/contact data, for customers this includes e.g. first and last name, address, contact data (e-mail address, telephone number, fax), bank data.
- In the case of applicants and employees, this includes, for example, first and last name, address, contact data (e-mail address, telephone number, fax), date of birth, data from curriculum vitae and references, bank data, religious affiliation, photographs.
- In the case of business partners, this includes, for example, the designation of their legal representatives, company, commercial register number, VAT ID number, company number, address, contact person contact data (e-mail address, telephone number, fax), bank data.
- For trade fair visitors, this includes, for example, first and last name, address, contact data (e-mail address, telephone number, fax).
- For visitors to our company, this includes name and signature.
- For journalists, this includes first and last name, e-mail address, fax number.
- For raffle participants, this includes first and last name, address, e-mail address.
In addition, we also process the following other personal data:
- Information about the nature and content of contract data, order data, sales and document data, customer and supplier history, and consulting records
- Advertising and sales data
- Information from your electronic traffic with us (e.g. IP address, log-in data)
- Other data that we have received from you in the course of our business relationship (e.g. in customer meetings)
- Data that we generate ourselves from master / contact data as well as other data, e.g. by means of customer demand and customer potential analyses
- The documentation of your declaration of consent for the receipt of e.g. newsletters
- Photo shoots within the framework of events
Automatically stored non-personal data
When you visit our web pages, we store certain information for administrative and technical reasons. These are: Type and version of the browser used, date and time of access, and the IP address. This data is anonymized and used only for statistical purposes or to improve our Internet and online services. This anonymized data is stored - separately from personal data - on secure systems and cannot be assigned to individual persons. This means that your personal data remains protected at all times.
For what purposes and on what legal basis is the data processed?
We process your data in accordance with the provisions of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act 2018, as amended:
- For the fulfillment of (pre-)contractual obligations (Art. 6 para. 1lit.b GDRP):
The processing of your data takes place for the contract processing online or in one of our branches, for the contract processing of your staff in our company. In particular, the data is processed during business initiation and during the execution of contracts with you.
- To fulfill legal obligations (Art. 6 para. 1 lit.c GDRP):
Processing of your data is necessary for the purpose of fulfilling various legal obligations, e.g. from the German Commercial Code or the German Fiscal Code.
- For the protection of legitimate interests (Art. 6 para. 1 lit.f GDRP):
Based on a balancing of interests, data processing may take place beyond the actual fulfillment of the contract to protect legitimate interests of us or third parties. Data processing for the protection of legitimate interests occurs, for example, in the following cases: - Advertising or marketing
- Measures for business management and further development of services and products
- Maintain a company-wide customer database to improve customer service
- In the context of legal prosecution
- Sending of non-promotional information and press releases
- Within the framework of your consent (Art 6 par. 1lit.a GDRP):
If you have given us consent to process your data, e.g. to send you our newsletter, publish photos, competitions, etc., we will not use your data for any other purpose.
Processing of personal data for advertising purposes
You may object to the use of your personal data for advertising purposes at any time, either in whole or in respect of individual measures, without incurring any costs other than the transmission costs in accordance with the basic rates. We are entitled under the legal conditions of § 7 Abs.3 UWG to use the e-mail address that you provided when concluding the contract for direct advertising for our own similar goods or services. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. If you do not wish to receive such recommendations by e-mail from us, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs according to the prime rates. A message in text form is sufficient for this purpose. Of course, an unsubscribe link is always included in every e-mail.
Who receives my data?
If we use a service provider in the sense of commissioned processing, we nevertheless remain responsible for the protection of your data. All commissioned processors are contractually obligated to treat your data confidentially and to process it only in the context of providing the service. The processors we commission receive your data insofar as they require the data to fulfill their respective service. These are, for example, IT service providers that we require for the operation and security of our IT system as well as advertising and address publishers for our own advertising campaigns.
Your data is processed in our customer database. The customer database supports the enhancement of the data quality of the existing customer data (duplicate cleansing, moved/deceased indicators, address correction), and enables the enrichment with data from public sources. In case of a legal obligation as well as in the context of legal prosecution, authorities and courts as well as external auditors may be recipients of your data.
In addition, insurance companies, banks, credit agencies and service providers may be recipients of your data for the purpose of initiating and fulfilling contracts.
How long will my data be stored?
We process your data until the termination of the business relationship or until the expiry of the applicable statutory retention periods (such as from the German Commercial Code, the German Fiscal Code, or the German Working Hours Act); furthermore, until the termination of any legal disputes in which the data is required as evidence.
Is personal data transferred to a third country?
In principle, we do not transfer any data to a third country. A transfer takes place in individual cases only on the basis of an adequacy decision of the European Commission, standard contractual clauses, appropriate guarantees or your express consent.
Credit checks
In cases where we make advance payments, e.g. in the case of a purchase on account, we may obtain a credit check based on mathematical-statistical methods from Creditreform München Ganzmüller, Groher & Kollegen KG, Machtlfinger Straße 13, D-81379 Munich, in order to protect our legitimate interests. For this purpose, we transmit the personal data required for a credit check to Creditreform München Ganzmüller, Groher & Kollegen KG, Machtlfinger Straße 13, D-81379 Munich, and use the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship.
The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes, among other things, address data. Your interests worthy of protection are taken into account in accordance with the statutory provisions.
Security
We have taken technical and administrative security measures to protect your personal data against loss, destruction, manipulation and unauthorized access. All our employees and service providers working for us are bound by the applicable data protection laws. Whenever we collect and process personal data, it is encrypted before it is transmitted. This means that your data cannot be misused by third parties. Our security measures are subject to a continuous improvement process and our data protection statements are constantly being revised. Please make sure that you have the latest version.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as requests that you send to us as the site operator. An encrypted connection can be recognized by the fact that "https://" then appears instead of "http://" in the address line of the browser, as well as a lock symbol is visible in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Collection of access data and log files
With every call to our online store, our system automatically collects data and information from the computer system of the calling computer (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f GDRP.
The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, IP address, the requesting provider, websites from which the user's system accesses our website and websites that are accessed by the user's system. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.
Contact
When contacting us (e.g. by contact form, e-mail, telephone or via social media), the information of the inquiring persons is processed to the extent necessary to respond to the contact requests and any requested measures.
The response to contact requests in the context of contractual or pre-contractual relationships is made in order to fulfill our contractual obligations or to respond to (pre)contractual inquiries and otherwise on the basis of legitimate interests in responding to the inquiries.
- Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).
- Affected persons: Communication partners.
- Purposes of processing: contact requests and communication.
- Legal basis: Contract fulfillment and pre-contractual requests (Art. 6 para. 1 lit. b. GDRP), Legitimate Interests (Art. 6 para. 1 lit. f. GDRP).
Registration on the website
The data subject has the possibility to register on the website of the controller by providing personal data. The following personal data is collected in the process: Name, address, telephone number, e-mail address, date of birth, bank details.
By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data makes it possible to clarify committed crimes. In this respect, the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.
The registration of the data subject by voluntarily providing personal data serves the purpose of the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the data stock of the controller.
You undertake to treat the personal access data confidentially and not to make it accessible to any unauthorized third party. We cannot accept any liability for misused passwords unless we are responsible for the misuse. With the "stay logged in" function, we would like to make your visit to our websites as pleasant as possible. This function allows you to use our services without having to log in again each time. For security reasons, however, you will be asked to enter your password again if, for example, you want to change your personal data or place an order. We recommend that you do not use this function if the computer is used by multiple users. We would like to point out that the "stay logged in" function is not available if you use a setting that automatically deletes stored cookies after each session.
Cookies
When you visit our website, we may store information on your computer in the form of cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.
Through the use of session cookies, the controller can provide the users of this website with a user-friendly service that would not be possible without the cookie setting. Without consent, we only use technically necessary cookies on the legal basis of legitimate interest pursuant to Art. 6 (1) lit. f GDRP.
We only use personal cookies to improve our website or for marketing/advertising purposes with your consent. On your first visit, you can voluntarily agree to tracking or analysis via the cookie banner that appears. If necessary, your data will be passed on to partners or third-party providers. Only if you explicitly agree to this will these cookies be stored, the legal basis is then your consent in accordance with Art. 6 para. 1 lit. a GDRP. You can change your settings for the use of cookies here at any time:
Services
Use of Google services
We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission.
If your IP address is collected via Google technologies, it is shortened before being stored on Google servers by activating IP anonymization. Only in exceptional cases will the full IP address be transferred to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDRP. Further information about data processing by Google can be found in Google's privacy policy. https://policies.google.com/privacy?hl=de.
Google Tag Manager
This website uses Google Tag Manager. The Tag Manager does not collect any personal data. The tool provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager. Google's privacy notice for this tool can be found here: https://www.google.com/analytics/terms/tag-manager/
Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the user's origin. This data is combined in a user ID and assigned to the respective device of the website visitor.
Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics. In addition, Google Analytics uses various modeling approaches to supplement the recorded data sets and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent is revocable at any time.
The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here.
Browser plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. For more information on how Google Analytics handles user data, please refer to Google's privacy policy.
Google signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymous statistics on user behavior.
Google Analytics e-commerce measurement
This website uses the "e-commerce measurement" function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing a product to making a purchase can be collected. This data can be combined by Google under a transaction ID assigned to the respective user or their device.
Microsoft Clarity
We use Microsoft Clarity. "Microsoft Clarity" refers to a procedure by Microsoft, which allows for user analysis based on a pseudonymous user ID and thus based on pseudonymous data, such as the evaluation of data on mouse movements or performance data on certain internet presentations.
In particular, we process usage data (such as visited internet presentations, interest in content, access times), meta/communication data (such as device information, IP addresses), location data (information on the geographic position of a device or person), and movement data (mouse movements, scroll movements) in pseudonymized form. We have made the appropriate settings so that data collection is already pseudonymized by Microsoft alone, in particular in the form of IP masking (pseudonymization of the IP address).
All users of our website who have agreed to the corresponding use via our cookie consent service are affected by this data processing. Data processing is based solely on your consent in accordance with Art. 6 para. 1 a) GDRP.
The purpose of the processing is tracking (such as interest/behavior-related profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavior-based marketing, profiling (creation of user profiles), reach measurement (such as access statistics, recognition of recurring users), and cross-device tracking (cross-device processing of user data for marketing purposes).
You are informed about your right to object in accordance with this data protection declaration.
Microsoft Clarity: Online marketing and web analytics; provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; website: https://clarity.microsoft.com; Privacy policy: https://privacy.microsoft.com/de-de/privacystatement; Objection option (Opt-Out): https://choice.microsoft.com/de-DE/opt-out.
Google Ads
For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and on the basis of the pages you visit. Data processing beyond this only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. The legal basis is Art. 6 para. 1 p. 1 lit. a) GDRP.
Microsoft Bing Universal Event Tracking ("UET")
We use Bing Universal Event Tracking ("UET"), a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). When you access our websites through advertisements on Bing Ads, a cookie is set on your computer. In addition, a UET tag is integrated on our web pages. This is a code which, in combination with the cookie, stores pseudonymized data about the use of the web pages. The tag collects pseudonymized data in combination with the cookie in order to track which actions you perform on our websites after clicking on an advertisement on Bing Ads. Among other things, the length of time you spend on the website, which areas of the website were accessed and through which ad you arrived at the website are collected. In addition, Microsoft can track your usage behavior across multiple of your electronic devices through so-called cross-device tracking. The information collected is transferred to a Microsoft server in the United States, where Microsoft is committed to maintaining an adequate level of data protection through the use of EU standard contractual clauses.
Bing Universal Event Tracking: UET enables us to track your activity on our websites if you have accessed our websites via ads from Bing Ads and to improve our offering. Cross-device tracking enables Microsoft to display personalized advertising. Bing Webmaster Tools: This tool allows Microsoft to provide its Bing services and optimize search results.
We use the Bing tracking tools if you have consented to them. We obtain your consent when you call up our websites via the cookie banner, Art. 6 para. 1 lit. a GDRP.
The data is stored by Microsoft for a maximum period of 180 days. You can prevent the collection and processing of data by deactivating the setting of cookies. This may restrict the functionality of the websites under certain circumstances. You can disable cross-service tracking under the following Link: Disable cross-service tracking
For more information about Bing's analytics services, please visit the Bing Ads website. More information on data privacy at Microsoft and Bing you will find in the privacy policy from Microsoft.
brevo
You can sign up for our newsletter for free on our online store. To make this work, we use the email delivery service brevo for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.
We are of course very pleased if you subscribe to our newsletter. This way we can always keep you up to date and inform you first-hand about what is going on in our company. However, you should know that during the registration process for the newsletter, all data that you enter (such as your e-mail address or your first and last name) is stored and managed on our server and at brevo. This also involves personal data. For example, in addition to the time and date of registration, your IP address is also stored. In the course of registration, you also agree that we can send you the newsletter and it is further referred to this privacy policy.
The newsletter service also offers us helpful analysis options. This means that when we send out a newsletter, we learn, for example, whether and when the newsletter was opened by you. Also whether and on which link you click in the newsletter is detected and recorded by the software. This information helps enormously to adapt and optimize our service to your wishes and concerns. After all, we naturally want to offer you the best possible service. So, in addition to the data already mentioned above, such data about your user behavior is also stored.
You can revoke your consent to this data processing at any time. For example, if you click on the unsubscribe link directly in the newsletter. After unsubscribing, the personal data will be deleted from our server and from the brevo servers, which are located in Germany. You have a right to free information about your stored data and, if applicable, also a right to deletion, blocking or correction.
If you wish to obtain more detailed information on data processing, we recommend that you consult the company's privacy policy at https://www.brevo.com/legal/privacypolicy/ and also the following information page at https://www.brevo.com/information-for-email-recipients/
Google Maps
For the use of Google Maps you will be redirected to the Google page. By clicking on it, you will leave the Bürklin Elektronik online store. The terms and conditions of Google Maps apply. For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits this data to Google and subsequently processes it. We have no influence on this data processing. The terms of use of Google Maps can be found here.
YouTube
We use the provider YouTube to embed videos. The videos were embedded in the extended data protection mode. Like most websites, however, YouTube also uses cookies to collect information about visitors to its website. YouTube uses these, among other things, to collect video statistics, to prevent fraud and to improve the user experience. Also, this leads to a connection with the Google DoubleClick network. When you start the video, this could trigger further data processing operations. We have no control over this. For more information about data protection at YouTube, please see their privacy policy at: http://www.youtube.com/t/privacy_at_youtube
Your rights
Rights of data subjects
You have a right to information, correction, deletion or restriction of the processing of your stored data at any time, a right to object to the processing as well as a right to data portability and to lodge a complaint in accordance with the requirements of data protection law.
- Right to information:
You can request information from us as to whether and to what extent we process your data.
- Right of correction:
If we process your data that is incomplete or incorrect, you can request that we correct or complete it at any time.
- Right to deletion:
You can demand that we delete your data if we process it unlawfully or if the processing disproportionately interferes with your legitimate interests of protection. Please note that there may be reasons that prevent immediate deletion, e.g. in the case of legally regulated retention obligations. Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.
- Right to limitation of processing:You may request us to restrict the processing of your data if:
- You dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data.
- The processing of the data is unlawful, but you refuse erasure and request restriction of data use instead,
- We no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
- You have objected to the processing of the data.
- Right to data transfer:
You may request that we provide you with the data you have provided to us in a structured, commonly used and machine-readable format and that you may transfer this data to another controller without hindrance from us, provided that - we process such data on the basis of consent given by you, which may be revoked, or for the performance of a contract between us; and
- this processing is carried out with the aid of automated procedures.
If technically feasible, you may request that we transfer your data directly to another data controller.
- Right to objection:
If we process your data for legitimate interest, you can object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims. You may object to the processing of your data for the purpose of direct marketing at any time without giving reasons.
- Right of appeal:
If you are of the opinion that we are violating German or European data protection law in the processing of your data, please contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.
If you wish to exercise any of the aforementioned rights against us, please contact our data protection officer. In case of doubt, we may request additional information to confirm your identity. Please contact us at any time if you would like to find out what personal data we are storing about you or if you would like to have it corrected or deleted. Furthermore, you have the right to restriction of processing (Art. 18 GDRP), a right to object to processing (Art. 21 GDRP) and the right to data portability (Art. 20 GDRP).
In these cases, please contact us directly.
The processing of your data is necessary for the conclusion or fulfillment of your contract entered into with us. If you do not provide us with this data, we will usually have to refuse to conclude the contract or will no longer be able to perform an existing contract and consequently have to terminate it. However, you are not obliged to give your consent to data processing with regard to data that is not relevant for the fulfillment of the contract or that is not required by law.
Changes to this privacy policy
We reserve the right to change our privacy policy if necessary due to new technologies. Please make sure that you have the latest version. If fundamental changes are made to this privacy statement, we will announce them on our website.
All interested parties and visitors to our website can contact us regarding data protection issues at:
Mr. Christian Volkmer
Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg
Phone: 0941 2986930
Fax: 0941 29869316
Email: [email protected]
Website: www.projekt29.de
If our data protection officer is unable to respond to your request to your satisfaction, you still have the right to lodge a complaint with the data protection supervisory authority responsible for your federal state.
Last update: August 2021