- Bürklin Elektronik's store in Oberhaching is open for customer access, with masks required.
INFORMATION DUTIES ACC. TO ART. 13 GDPR
Bürklin GmbH & Co. KG takes its responsibilities with regard to the management of the requirements of the General Data Protection Regulation (GDPR) very seriously. This policy sets out how Bürklin GmbH & Co. KG (The Company) manages those responsibilities. We hereby wish to inform you comprehensively about the processing of your data within our company and the data protection claims and rights to which you are entitled within the meaning of Article 13 of the European Data Protection Basic Regulation (EU DS-GVO).
Bürklin GmbH & Co. KG
Grünwalder Weg 30
Telefon: +49 89 55875-0
Personal data is data about your person. This includes your name, address and email address. You also do not have to disclose any personal information to visit our website. In some cases however, we may need your name and address and other information to provide you with the service you requested.
What data is processed and from what sources does this data originate?
We process the data which we have received from you within the framework of contract initiation or processing, on the basis of consents or within the framework of your application to us or within the framework of your staff. When you use one of our services, we generally only collect the data that is necessary to offer you our service. We may ask you for further information, which is voluntary. Whenever we process personal information, we do so in order to provide you with our service or to pursue our commercial goals.
The same applies if we supply you with information material on request or if we answer your enquiries. In addition, we only store data that you have transmitted to us automatically or voluntarily. The protection of your privacy when processing personal data is an important concern for us. When you visit our website, our web servers automatically record the IP address of your Internet service provider, the website from which you visit us, the pages on our website that you visit and the date and duration of your visit. This information is absolutely necessary for the technical transmission of the web pages and the secure server operation. A personalized evaluation of this data does not take place.
If you send us data via a contact form, this data will be stored on our servers in the course of data backup. Your data will only be used by us to process your request. Your data will be treated as strictly confidential. Your data will not be passed on to third parties.
Personal data includes:
- Your master/contact data, for example first and last name, address, contact data (e-mail address, telephone number, fax), bank data for customers.
- For applicants and employees this can include: first and last name, address, contact data (e-mail address, telephone number, and fax), date of birth, data from curriculum vitae and references, bank data, religious affiliation, photographs.
- For business partners, this includes: the name of their legal representative, company, commercial register number, VAT ID number, company number, address, contact person contact data (e-mail address, telephone number, and fax), bank details.
- For trade fair visitors, this includes: first and last name, address, contact data (e-mail address, telephone number, and fax).
- For visitors to our company, this includes: name and signature.
- For journalists, this includes: first and last name, e-mail address and fax number.
- For lottery participants: this includes first and last name, address, and e-mail address.
In addition, we also process the following other personal data:
- Information on the type and content of contract data, order data, sales and document data, customer and supplier history and consulting documents
- Advertising and sales data
- Information from your electronic dealings with us (e.g. IP address, log-in data)
- Other data that we have received from you in the context of our business relationship (e.g. in discussions with customers)
- Data that we generate ourselves from master/contact data and other data, such as customer requirement and customer potential analyses
- The documentation of your declaration of consent for the receipt of e.g. newsletters
- Photographs taken during events
Automatically stored non-personal data
When you visit our website, we store certain information for administrative and technical reasons. These are: Type and version of browser used, date and time of access, and IP address. This data is anonymized (made anonymous) and used only for statistical purposes and/or to improve our Internet and online services. This anonymous data is stored - separately from personal data - on secure systems and cannot be assigned to individual persons. This means that your personal data remains protected at all times.
For what purposes and on what legal basis is the data processed?
We process your data in accordance with the provisions of the Data Protection Basic Regulation (DS-GVO) and the Federal Data Protection Act 2018 as amended:
- o fulfil (pre-) contractual obligations (Art. 6 para. 1lit.b DS-GVO):
The processing of your data is carried out online or in one of our branches for the purpose of processing contracts with your employees in our company. The data are processed in particular when initiating business and executing contracts with you.
- To fulfil legal obligations (Art. 6 para. 1 lit.c DS-GVO):
A processing of your data is necessary for the purpose of the fulfilment of different legal obligations e.g. from the commercial code or the tax code.
- To safeguard legitimate interests (Art. 6 para. 1 lit.f DS-GVO):
On the basis of a weighing of interests, data processing may take place beyond the actual fulfilment of the contract in order to safeguard the legitimate interests of us or third parties. Data processing to safeguard legitimate interests may take place, for example, in the following cases:
- Advertising or marketing
- Measures for business management and further development of services and products
- Maintaining a company-wide customer database to improve customer service
- In connection with legal proceedings
- Sending of non-promoting information and press releases
- Within the scope of your consent (Art. 6 para. 1lit.a DSGVO):
If you have given us your consent to process your data, e.g. to send you our newsletter, to publish photos, competitions, etc.
Processing of personal data for advertising purposes
You may at any time object to the use of your personal data for advertising purposes in whole or for individual measures without incurring any costs other than the transmission costs according to the basic tariffs.´We are entitled under the legal requirements of § 7 Abs.3 UWG to use the e-mail address that you provided when concluding the contract for direct advertising for our own products / services and / or similar goods / services. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter or not. If you do not wish to receive such recommendations from us by e-mail, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. A message in text form is sufficient for this purpose. Of course, every e-mail always contains an unsubscribe link.
Who receives my data?
If we use a service provider in the sense of order processing, we remain nevertheless responsible for the protection of your data. All contract processors are contractually obliged to treat your data confidentially and to process it only within the scope of the service provision. The processors commissioned by us will receive your data if they need the data to perform their respective services. These are, for example, IT service providers that we need for the operation and security of our IT system as well as advertising and address publishers for our own advertising campaigns.
Your data will be processed in our customer database. The customer database supports the improvement of the data quality of the existing customer data (duplicate cleansing, spoilage/deadness indicator, address correction), and enables the enrichment with data from public sources. If there is a legal obligation and in the context of legal prosecution, authorities and courts as well as external auditors can be recipients of your data.
In addition, insurance companies, banks, credit agencies and service providers may be recipients of your data for the purpose of initiating and fulfilling contracts.
In cases in which we make advance payment, e.g. in the case of a purchase on account, we may obtain credit information from Creditreform München Ganzmüller, Groher & Kollegen KG, Machtlfinger Straße 13, D-81379 Munich, based on mathematical-statistical procedures, in order to safeguard our legitimate interests. For this purpose, we transmit the personal data required for a credit assessment to Creditreform München. Ganzmüller, Groher & Kollegen KG, Machtlfinger Straße 13, D-81379 Munich and use the information received on the statistical probability of non-payment for a balanced decision on the establishment, execution or termination of the contractual relationship.
The creditworthiness report may contain probability values (score values) which are calculated on the basis of scientifically recognized mathematical-statistical procedures and in the calculation of which address data, among other things, are included. Their interests worthy of protection are taken into account in accordance with the statutory provisions.
Google Tag Manager
Google Analytics with anonymization function
We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google", on our site. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by these cookies, such as the time, place and frequency of your website visit, including your IP address, is transmitted to and stored by Google in the United States.
We use Google Analytics with the add-on "_gat._anonymizeIp" on our website. In this case, your IP address will already be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized.
Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
If you visit our site from a mobile device (smartphone or tablet), you must click this link instead to prevent Google Analytics from tracking you within this site in the future. This is also possible as an alternative to the browser add-on above. Clicking the link will set an opt-out cookie in your browser that is only valid for that browser and domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted, so you will have to click the link again.
If you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize ads, Google will use your information in conjunction with Google Analytics data to create cross-device remarketing audience lists. Google Analytics first collects your Google-authenticated ID associated with your Google Account (i.e., personally identifiable information) on our website. Google Analytics will then temporarily associate your ID with your Google Analytics data to optimize our target audiences.
f you don't agree, you can opt out by setting your preferences in the "My Account" section of your Google Account.
We set up a password-protected direct access to the inventory data (customer account) stored by us for each customer who registers accordingly. Here you can view data about your completed, open and recently shipped orders and manage your address data. You undertake to treat the personal access data confidentially and not to make them accessible to unauthorised third parties. We cannot assume any liability for misused passwords, unless we are responsible for the misuse. With the function "stay logged in" we would like to make your visit to our website as pleasant as possible. This function enables you to use our services without having to log in again each time. We recommend that you do not use this feature if your computer is used by multiple users. Please note that the "Remain logged in" function is not available if you use a setting that automatically deletes saved cookies after each session.
sendinblue / Newsletter
You can sign up for our newsletter for free on our online store. To make this work, we use the email delivery service Sendinblue for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.
The newsletter service also provides us with helpful analytics. This means that when we send a newsletter, we learn, for example, whether and when the newsletter was opened by you. Also whether and on which link you click in the newsletter is detected and recorded by the software. This information helps enormously to adapt and optimize our service to your wishes and concerns. After all, we naturally want to offer you the best possible service. So, in addition to the data already mentioned above, we also store such data about your user behavior.
You can revoke your consent to this data processing at any time. For example, if you click on the unsubscribe link directly in the newsletter. After unsubscribing, the personal data will be deleted from our server and from the Sendinblue servers, which are located in Germany. You have a right to free information about your stored data and, if applicable, also a right to deletion, blocking or correction.
Hotjar web analytics
This website uses Hotjar, an analysis tool of Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta. This makes it possible to measure and evaluate usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the "tracking code" and "cookie" about your visit to our website is transmitted to the Hotjar servers in Ireland and stored there. Through the tracking code, information is collected. This includes: Your device's IP address (collected and stored in an anonymized format), your email address including your first and last name if you provided it to us through our website, Geographic location (country only), and log data such as the referring domain, pages visited, etc. Hotjar uses this information to evaluate your use of our website, generate usage reports, and provide other services related to website usage and Internet evaluation of the website. Hotjar also uses third-party services, such as Google Analytics and Optimizely, to provide services. These third-party companies may store information that your browser sends as part of your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their respective privacy statements.
You can prevent the collection of data by Hotjar by clicking on the following link and following the instructions there: Hotjar Opt-out
We use the Facebook Pixel as part of the technologies of Meta Platforms Ireland Limited [https://de-de.facebook.com/facebookdublin/]., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous CookieID. We collect this data only with your consent pursuant to Art. 6 para. 1 lit. a DSGVO. If you have given us your consent, you can revoke it at any time. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising. We have no influence on the data processing by Facebook and only receive statistics generated on the basis of Facebook Pixel. The information automatically collected by Facebook technologies about your use of our website is generally transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information about data processing by Facebook can be found in the privacy notices of Facebook https://de-de.facebook.com/policy.php.
How long will my data be stored?
We process your data until the termination of the business relationship or until the expiry of the applicable statutory retention periods (e.g. from the German Commercial Code, the Tax Code or the Working Hours Act); furthermore until the termination of any legal disputes in which the data is required as evidence.
Is personal data transferred to a third country?
In principle, we do not transfer any data to a third country. In individual cases, data will only be transferred on the basis of an adequacy decision by the European Commission, standard contractual clauses, suitable guarantees or your express consent.
We have taken technical and administrative security precautions to protect your personal data against loss, destruction, manipulation and unauthorized access. All our employees and service providers working for us are obliged to comply with the applicable data protection laws. Whenever we collect and process personal data, it is encrypted before it is transmitted. This means that your data cannot be misused by third parties. Our security precautions are subject to a continuous improvement process and our data protection declarations are constantly revised. Please ask us for a copy of the latest version.
You have the right at any time to information, correction, deletion or restriction of the processing of your stored data, a right of objection to the processing as well as a right to data transfer and a right of complaint in accordance with the requirements of data protection law.
a) Right to information
You can request information from us as to whether and to what extent we process your data.
b) Right to correction
If we process your data that is incomplete or incorrect, you can demand that we correct or complete it at any time.
c) Right to deletion
You can demand that we delete your data if we process it unlawfully or if the processing disproportionately interferes with your legitimate protection interests. Please note that there may be reasons that prevent an immediate deletion, e.g. in the case of legally regulated storage obligations. Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.
d) Right to limitation of processing
You can demand that we restrict the processing of your data if:
- You dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data.
- The processing of the data is unlawful, but you refuse to delete it and instead demand a restriction on the use of the data,
- We no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
- You have objected to the processing of the data.
e) Right to data transfer
You may request that we make available to you the data that you have provided to us in a structured, common and machine-readable format and that you may transfer this data to another responsible person without our obstruction, provided that
- We process this data on the basis of an agreement given and revocable by you or for the fulfilment of a contract between us, and
- Such processing is carried out using automated procedures.
f) Right of objection
If we process your data for legitimate reasons, you may object to such processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms or the processing serves the following purposes: Assertion, exercise or defense of legal claims. You can object to the processing of your data for the purpose of direct marketing at any time without giving reasons.
e) Right of appeal
if you are of the opinion that we violate German or European data protection law when processing your data, we ask you to contact us in order to clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.
If you wish to assert any of the above rights against us, please contact our data protection officer. In case of doubt, we can request additional information to confirm your identity. Please contact us at any time if you wish to find out which personal data we store about you or if you wish to have it corrected or deleted. Furthermore, you have the right to restrict the processing (Art. 18 DSGVO) ,the right to object to the processing (Art. 21 DSGVO) and the right to data transfer (Art. 20 DSGVO).
In these cases, please contact us directly.
The processing of your data is necessary to fulfil or conclude your contract with us. If you do not provide us with this data, we will generally have to refuse to conclude the contract or will no longer be able to execute an existing contract and will therefore have to terminate it. However, you are not obliged to give your consent to data processing with regard to data which is not relevant for the performance of the contract or which is not required by law.
Herrn Christian Volkmer
Projekt 29 GmbH & Co. KG
Phone: 0941 2986930
Fax: 0941 29869316
Should our data protection officer not be able to answer your request to your satisfaction, you will always have the right to complain to the data protection supervisory authority responsible for your federal state.